Paid Social Advertising (Sponsored Video Ads) – Target Your Audience
What is paid social advertising? Paid social advertising refers to any content on social media that is the result of paid advertising dollars. This may come in the form of advertised video pre-roll ads or sponsored posts in social media feeds. The...
Social Media Micro Content: What It Is & Why You Need It
What is Social Media Micro Content? And why do you need it? Micro content is defined as written copy, imagery, or video content that can be consumed within 10 seconds. Micro content is designed to be consumed on a smartphone, to quickly get a...
Ontario Lockdowns: We’re Still Open
Ontario Lockdowns: We’re Still Open In December, 2020, the Government of Ontario announced that there was going to be a province-wide lockdown that lasted until January 24, 2021. Due to the increasing number of Covid-19 cases, the government announced the...