Social Media Video Campaign – Mama Earth Organics: Food Videography
Producing a social media video for Mama Earth Organics – Toronto’s local food movement. This food delivery company works with local Ontario organic farms to provide fresh produce and chef-made meals to its customers. They deliver all across Southern Ontario. They are always continually striving to improve the local food system. Therefore, Mama Earth Reached out to us to use video marketing to help them on their mission.
Mama Earth Organics wanted to create content to launch an advertising campaign on various social media channels. In addition to this, they wanted to build a new website with updated imagery. By creating engaging content, the video would quickly captured the attention of potential customers who were browsing on different social platforms.
We created a short, engaging promo video that the company could use for paid advertising posts. The first filming day we captured visuals of their in-house kitchen while chef-made meals were made. In addition to this, we filmed in their warehouse where baskets are prepared with meals and fresh produce to be delivered to their subscribers. The second filming day included capturing footage of their food being hand-delivered to a customer, so that we could show off the great customer experience that the company provides. We then went to a few of the company’s partners, including a local organic farm and a local bakery.
All of the visuals captured were then dual purposed to create a video loop for their new website. Photography was also provided on each shoot date. As a result, the photos were also used for website imagery and paid advertising posts.
WHAT WE DID
- Multiple filming days & locations
- Video editing & colour
- Music Licensing (musicbed.com)
- Script writing & studio voiceover (in-house)
- Social media content
- Canon C200 – 12-bit 4K RAW
- Aperture Light-Storm therefore with diffusion
- Canon L Series glass
- Sennheiser MK416
- DJI Ronin S with addition of the Canon c100 II
- Adobe Premiere Pro & Lightroom