High Park Company: Social Media Video for a Leading Cannabis Company
We produced a social media video for High Park Company – This brand’s mission is to lead Canada’s cannabis industry to be the world’s most respected and successful model of responsible adult use. They have built an impressive portfolio of global consumer brands and have set themselves up to be a highly respected company in Canada’s growing cannabis industry.
THE OBJECTIVE
With the upcoming anniversary of the legalization of adult-use cannabis in Canada, High Park Company wanted to celebrate and share some of their impressive accomplishments in the first year of legalization.
THE SOLUTION
We created a short, engaging video that the company could use for social media. As a result, the video highlights some of their achievements within that first year. We used footage from each of their facilities to show off the impressive large-scale spaces they use to produce and manufacture their products. Titles were also used throughout the video to list some of their achievements and to share some of the brand’s philosophy in regards to being a leader in their market.
The video also includes footage of their consumer products to showcase their impressive lineup of adult-use brands. The ending of the video hints at some of the upcoming products that High Park is working on and shares that they are continuing in their efforts to be the world’s most trusted cannabis company.
WHAT WE DID
- Consultation & Pre-Production
- Multiple filming days & locations
- Drone footage
- Video editing & colour
- Music Selection & Licensing
- Social media clips
- Export/Hosting & Revision Adjustments
TECHNICAL
- Canon C200 – 12-bit 4K RAW
- Aperture Light-Storm therefore with bounces/diffusion
- Canon L Series glass
- DJI Ronin S with addition of the Canon c100 II
- Adobe Premiere Pro & Lightroom