Pre-production: The Critical Starting Point

At FlyPress Films in London, Ontario, and Kentucky USA, we believe that the magic of a successful video begins long before the camera starts rolling. Our meticulous pre-production process sets the stage for videos that not only capture but resonate with the intended audience, delivering messages with clarity and impact.

Why Pre-production Matters

The secret behind our ability to craft videos that perfectly meet your needs lies in our thorough pre-production process. This crucial phase ensures that every element of the video—from the script to the visuals—aligns seamlessly with your brand’s message and goals. By investing time in pre-production, we ensure that the final product is not just satisfactory, but a true reflection of your brand’s essence.

Filming guy at bar - Flypress Films Pre-Production

Starting with Your Story

Our journey begins with the client intake form, your opportunity to tell us about your brand, your vision, and what you hope to achieve with your video. This document is not just a formality; it’s the foundation of our entire production process, enabling us to tailor our approach to your specific needs and brand identity.

Narrowing the Focus

Following the intake, we engage in detailed discussions and brainstorming sessions to refine the message. This collaborative approach helps us pinpoint the most powerful aspects of your story. We decide on the key statements to highlight, the best supporting visuals, and the overall tone of the video, ensuring that every second of footage serves a purpose.

Bringing Your Story to Life


A prime example of our pre-production prowess in action is our collaboration with Faris Capital Partners. Known for their expertise in multifamily real estate investments, Faris Capital Partners required a video that not only explained their services but also conveyed their commitment to building client wealth with premier service. Our pre-production process allowed us to fully grasp their brand and values, which in turn enabled us to create a video that perfectly echoed their market stature and business ethos.

The Role of Post-Production

While post-production is where all elements of the video come together, it’s the groundwork laid during pre-production that makes the final assembly so effective. It’s here that the carefully chosen visuals, scripted lines, and strategic edits work together to create a compelling narrative—a narrative that would not resonate as deeply without the meticulous planning done beforehand.

Crafting Visual Stories

The success of a video project hinges on the quality of its pre-production. At FlyPress, we don’t just make videos; we craft visual stories that stand out in today’s crowded digital landscape. Through strategic planning, authentic storytelling, and a collaborative spirit, we ensure that your video not only meets but exceeds expectations, from the first frame to the last.

So, when planning your next video project, remember that the most critical work happens before the cameras roll. You can rely on our expertise to authentically capture your brand’s essence and craft a message that not only informs but profoundly inspires your audience.

Give us a Shout

We spend most days between Toronto and Kentucky but often fly coast to coast to capture your brand story. Our team is looking forward to speaking with you. Let's start the conversation! 


American Location: Kentucky

Also Servicing: Tri-State Area, Cincinnati, Columbus, Dayton, New Albany, Indianapolis, Evansville, Florence, Lexington, Louisville, Knoxville, Nashville


Canadian Location: Toronto

Also Servicing: Southwestern Ontario, Guelph, Kitchener, Cambridge, London, Niagara, Sarnia, Windsor, Hamilton


We don’t shy away from travel, let us know the destination.

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