In the world of video production, the importance of a well-crafted set cannot be overstated. Every detail contributes to the storytelling, transforming ordinary spaces into visually engaging scenes that captivate the audience. Here’s how we do it at FlyPress Films in London, Ontario, and Kentucky, USA.

The Process of Building a Set in Any Space

First, it’s all about depth and symmetry. By strategically arranging furniture and props, we add layers to the scene, making it visually rich and interesting. Symmetry brings balance to a space, which is pleasing to the eye and helps focus attention on the subject. Then, we use lighting and color contrast to enhance the mood and highlight important elements. This might involve softening harsh lights or adding pops of color through props to draw the viewer’s eye exactly where we want it.

Why Perfecting Your Space is Crucial

The effort we put into perfecting a space is fundamental. A well-set environment doesn’t just look good; it feels right. When viewers watch a video, the authenticity of the environment plays a key role in how they perceive the brand. A cluttered and disorganized space can be distracting and diminish the quality of the content. On the other hand, a thoughtfully arranged set can enhance the narrative, making the story more relatable and the brand more appealing.

Angle of set - flypress video marketing

Pre-planning: Maximizing the Potential of Your Space

Pre-planning a set is perhaps the most critical stage. Long before the cameras roll, we’re already thinking about the potential spaces to shoot, the props that will best suit the scene, and the overall layout. This proactive approach allows us to envision and execute a cohesive look that not only matches but elevates the brand’s message. It’s about foreseeing the challenges and opportunities of each space and using them to our advantage.  Our Inspired Environments series with Madison Taylor highlights this well.

Every detail counts, from the color of the cushions to the placement of the lights. These elements might seem minor, but they contribute significantly to the atmosphere of the video.

In conclusion, building a set is much more than just arranging objects in a room. It’s about creating a cohesive environment that enhances storytelling, reflects the brand’s identity, and connects with the audience on a deeper level. At FlyPress Films, we pride ourselves on our attention to detail and our ability to transform any space into a perfect set for our videos. By doing so, we don’t just tell stories; we make them memorable.

Give us a Shout

We spend most days between Toronto and Kentucky but often fly coast to coast to capture your brand story. Our team is looking forward to speaking with you. Let's start the conversation! 


American Location: Kentucky

Also Servicing: Tri-State Area, Cincinnati, Columbus, Dayton, New Albany, Indianapolis, Evansville, Florence, Lexington, Louisville, Knoxville, Nashville


Canadian Location: Toronto

Also Servicing: Southwestern Ontario, Guelph, Kitchener, Cambridge, London, Niagara, Sarnia, Windsor, Hamilton


We don’t shy away from travel, let us know the destination.

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