Online Video Stats

It is no secret that online video is taking over the 21st century in a very real way. You can’t scroll through Facebook or Instagram without some form of video advertisement catching your attention. On average, we collectively spend 2.9 billion hours a month on youtube scrolling through different online videos. We are going to look at some very compelling online video statistic. 

  • After watching a video, 64% of users are more likely to buy a product online – HubSpot

  • 4X as many consumers would rather watch a video about a product than read about it – Buffer

  • 80% of Internet users have watched a video ad online in the past 30 days. Of that 80%, 46% took some action after viewing the ad. In fact: – Video Brewery

    • 26% looked for more information about the subject of the video

    • 22% visited the website named in the ad

    • 15% visited the company represented in the video ad

    • 12% purchased the specific product featured in the ad

  • When people hear information, they’re likely to remember only 10% three days later. If the information contains a relevant image people retained 65% three days later. – Kula Partners

  • Adding video to your site increases your chance of a front-page Google result by 50x – VidYard

And there you have it!  Online video marketing is rapidly taking over the business world because, as you can see, it works. The 21st century is becoming more and more visually oriented.  So, keep up with this shift and incorporate some video into your business model this year. 


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