Is My Business Too Small to Justify Video Marketing? The question isn’t if you should invest in video marketing, but rather when. Many small business owners wrestle with this decision, wondering if their business is too small to justify the investment. At FlyPress Films, we’ve worked with a diverse range of clients, from local tattoo shops and daycares to industry giants in manufacturing and design. Our experience shows that size really doesn’t matter when it comes to the benefits of video marketing.

Broad Range of Clients:

FlyPress has a history of successfully collaborating with businesses of all sizes. Whether it’s a quaint local café, a budding tech startup, or manufacturing plant with hundreds of employees, video marketing has proven effective. The key is not the size of the business but the strategy behind the content. Video is a versatile medium that can be tailored to fit any brand and budget, making it accessible to all. Maybe you’re wanting to hire new employees and want a video to garner applicants. Or maybe you want to share your industry process in a “How It’s Made” style video.

Here are a couple of videos we did for a great client of ours, Hanstone Quartz. A leader of their industry, located right here in London Ontario.



Benefits for Small and Growing Businesses:

For small businesses, video marketing can be a game changer. It boosts visibility, enhances online presence, and engages both new and existing customers more effectively than traditional advertising. Videos can tell your brand’s story, showcase your products or services, and express your company values in a way that resonates with your audience. Additionally, video content improves SEO (Search Engine Optimization) rankings, making it easier for potential customers to find you online.

Justifying the Investment:

The return on investment (ROI) for video marketing can be significant, even for small businesses. Videos have a unique ability to create emotional connections and drive consumer decisions. They are also shareable, which increases the potential reach and impact of your marketing efforts without additional expenditure. Moreover, video content has a longevity that print ads and even some digital content cannot match, providing lasting value over time.

Ultimately, the decision to invest in video marketing should be based on your business goals and the needs of your target audience, not just the size of your business. With tools and platforms that cater to budget-friendly productions, and the undeniable impact of video content in today’s market, small businesses stand to gain significantly from making the leap into video marketing.

In conclusion, no business is too small to benefit from the power of video marketing. At FlyPress Films, we are committed to helping businesses of all sizes harness the potential of video to grow their brand and reach their audience effectively. Whether you’re just starting out or looking to expand, video marketing is a valuable tool that can help propel your business to the next level.


If you’re thinking video marketing is something you’re interested in, we’d love to start a conversation.

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We spend most days between Toronto and Kentucky but often fly coast to coast to capture your brand story. Our team is looking forward to speaking with you. Let's start the conversation! 


American Location: Kentucky

Also Servicing: Tri-State Area, Cincinnati, Columbus, Dayton, New Albany, Indianapolis, Evansville, Florence, Lexington, Louisville, Knoxville, Nashville


Canadian Location: Toronto

Also Servicing: Southwestern Ontario, Guelph, Kitchener, Cambridge, London, Niagara, Sarnia, Windsor, Hamilton


We don’t shy away from travel, let us know the destination.

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