Brand Video – Madison Taylor Design: Video Production for a Designer
We made a brand video for Madison Taylor Design. The firm was founded in 2010 in Barrie, Ontario. Since then, they have quickly become a leader in the architecture and interior-design industry. Madison Taylor’s work in high-end residential and commercial design is creative, memorable, and seamlessly unexpected. Because of their success, the firm’s team of in-house experts is growing quickly as they work on projects across Ontario – from Muskoka to the GTA. Meanwhile, the company continues to create amazing spaces, it’s easy to see how they’ve made a name for themselves in the industry. It was truly a pleasure to work with their team and learn about the work that they do.
Our objective was to showcase the Madison Taylor Design team, the brand’s philosophies, and demonstrate their beautiful designs. Madison Taylor Design is a strong leader in their industry and this must be revealed through the video to generate interest from potential clients. Therefore, an emotional connection to their brand image must also be made, through the cinematic visuals and script messaging.
FlyPress Films put together a 60-second brand video for Madison Taylor Design – including beautiful imagery of the projects that they have worked on. In addition to this, we coupled the footage with powerful music and a voiceover explaining the brand’s philosophy behind their designs. We wanted to do more than just list services or specs. Speaking about design philosophy helps create an emotional connection with potential clients. As a result, those who are equally as passionate about style and architecture would gain interest. This helps the client identify with the firm, creating a sense of trust in the Madison Taylor brand.
WHAT WE DID
- Consultation & Pre-Production
- Script writing & Studio Voiceover
- Multiple filming days & locations
- Makeup Artist & Hair Stylist
- Drone footage
- Video editing & colour
- Music Selection & Licensing
- Social media clips
- Export/Hosting & Revision Adjustments
- Canon C200 – 12-bit 4K RAW
- Aperture Light-Storm therefore with bounces/diffusion
- Canon L Series glass
- Sennheiser MK416
- DJI Ronin S with addition of the Canon c100 II
- Adobe Premiere Pro & Lightroom