Brand Video for Dockside Publishing: Video Production for a Magazine Distributor
We produced a brand video for Dockside Publishing. Dockside Publishing is a company based in Muskoka, Ontario. The advertising firm is responsible for hand delivering magazines to waterfront properties, high-end residences, and businesses throughout Muskoka, Simcoe, Barrie, and more. Dockside believes that advertising should be worth reading. A quick look through any of their publications proves they deliver on that promise, with their creation of ads that are engaging and impactful. They achieve this through their creative writing, custom photography, beautiful designs, and elegant storytelling. Our team at FlyPress shares the same storytelling philosophy as Dockside and when they reached out to use to create a brand video we knew the collaboration would be a great fit.
Dockside Publishing wanted to showcase the unique process they go through to create ads for their clients. The publisher offers so many services for their clients and they thought videography was the best way to capture it all.
The first day of filming began with a visit to the Elegant Solutions office in Barrie, Ontario. Elegant Solutions were going to run an advertisement in the magazine, so Dockside sent out writers and photographers to gather content that would be used to craft the ad.
The next filming day included travelling to Lake Muskoka to capture the unique delivery process that Dockside goes through to distribute their magazines. We filmed their boat delivery across different cottages on Lake Muskoka, as they have different employees hand deliver the magazine on each dock. Using a drone to capture aerial video really helped capture the amazing distribution method of Dockside.
The remainder of filming days included capturing some footage at the Dockside office in Gravenhurst. We captured the design process and how each magazine is layed out. We also interviewed their lead editor to learn more about the brand’s philosophy and mission.
The footage was used to create a 90 second brand video that Dockside could use on their website to explain their process and the benefits that potential clients would receive from advertising in their publications. We also created shorter social ads that Dockside could use for paid promotions on social media.
WHAT WE DID
- Consultation & Pre-Production
- Script writing & Studio Voiceover
- Multiple filming days & locations
- Drone footage
- Video editing & colour
- Music Selection & Licensing
- Social media clips
- Export/Hosting & Revision Adjustments
- Canon C200 – 12-bit 4K RAW
- Aperture Light-Storm therefore with bounces/diffusion
- Canon L Series glass
- Sennheiser MK416
- DJI Ronin S with addition of the Canon c100 II
- Adobe Premiere Pro & Lightroom