Donaldson Capital: Brand & Social Videos for a Leading Mortgage Brokerage
We produced a brand video and social videos for Donaldson Capital. The mortgage brokerage team specializes in large mortgages – offering customized and full-service financing. The firm offers residential mortgages in some of the most luxurious areas in Toronto. Donaldson Capital also offers second-home financing for luxury cottages in Muskoka. It was truly a pleasure to work with their team and learn about the work that they do.
THE OBJECTIVE
Donaldson Capital needed a way to showcase the services that the company provides, demonstrate their solution oriented team philosophy, and build trust with their clients. The firm is an outstanding player in their industry and this must be revealed through the video to generate interest from potential clients. Donaldson Capital also wanted a series of social videos explaining their process.
THE SOLUTION
FlyPress put together a 2-minute brand video for the firm. We interviewed Drew Donaldson, the founder of the firm. We also captured b-roll to assist with explaining the work the team does. As a result, we captured scenes with the Donaldson Capital team at their office in Downtown Toronto. On a second filming day, we captured footage of Drew in Muskoka, meeting with potential clients looking for a second-home mortgage. Additionally, we also captured drone footage of construction projects and existing luxury cottages.
A series of social media videos were also made for Donaldson Capital. We produced 4 explainer videos, a referral partner video, as well as an ongoing series of expert videos. The firm is excellent and what they do, and these videos showcase the knowledge that the team has.
WHAT WE DID
- Consultation & Pre-Production
- Multiple filming days & locations
- Video editing & colour
- Music Licensing
- Script Writing
- Social media clips
- Drone footage
- Export/Hosting & Revision Adjustments
If you’re interested in having a brand video done by FlyPress Films – please contact us here!