Where are people searching for local services? Online, that’s where! According to Google, users don’t just go online for information, but up to 53% make purchases as a result of their searches. So, how can your small business capitalize on the vast opportunities presented by the local market? Get your website and products visible online by focusing on online marketing. This is where VIDEO MARKETING comes into play.
Video marketing is the fastest growing form of online advertising, and with good reason. Even a simple video on your website gives you the opportunity to interact with your customers by allowing them to get to know you and your business, and feel comfortable with you and your services. Text-based content is a very one-dimensional medium. Video on the other hand is a triple threat. People hear you, they see you, and they hear/see the un-spokens. Viewers can take in the professionalism, confidence and sincerity portrayed through body language and atmosphere. This is crucial, as viewers subconsciously take in these subtleties and form connections to you and your brand. Here are some facts to chew on…
Top 5 reasons why video marketing is the most influential form of marketing;
1. Video IMPROVES you RANKING and drives search results [SEO]
Video is 53x more likely than text pages to appear on the first page of a search engine [Google, bing, Yahoo]. (Source: Forrester Research Group)
2. Local business SEARCHING starts ONLINE
Searching for local businesses starts online. 74% of internet users perform local searches. (Source: Kelsey Group) Personally, the last time we had a phone book tossed out front, it went straight from our driveway to the blue bin and off to be turned into toilet paper.
3. Video Marketing increases SALES and LEADS
Businesses that incorporate video into their marketing strategy see higher engagement rates, higher click-through rates and higher conversion rates. Forbes Insights states that 59% of senior executives would rather watch a video than read text AND that 65% of those who viewed a video clicked through to visit the vendor website.
4. Higher INFORMATION RETENTION
The average person retains only 10% of what they hear, but retains 50% of what they see (Source: Wharton Research Center) When your customer is both hearing and seeing what you have to offer, you have the best chance of making a lasting impression.
5. Video CONVERTS viewers to CUSTOMERS
People are more likely to take action after watching a video advertisement, company profiles, or product descriptions. 41% of people take action after watching a video advertisement (Source: Iab and Ipsos Mendelsohn)
Conclusion….If you’re not yet using video marketing, you’re missing out on a HUGE market opportunity. FlyPress Films can create a purposeful video for your business! And, when you post your video online, you’ve got a great chance of engaging with a busy executive who is looking for your services, but might not have reached out to schedule a meeting.
Businesses that incorporate video marketing see higher engagement rates, higher click-through rates and higher conversion rates. Contact us at FlyPress Films!