The Cameras Voice

The Cameras Voice

Cinematographers have many tools at their disposal to tell a story: dialogue, b-roll, colour-grading, lighting, foley… The list goes on.  And, as a result, the camera can sometimes be forgotten as an independent powerhouse of storytelling in and of itself. How...
Cinematographers: Fall Magic

Cinematographers: Fall Magic

The days are shorter and the there’s a nip in the air, but before all of we cinematographers wish we were hibernating for the winter (with a brief interlude for Christmas) fall comes around to spark our imaginations. It’s an exciting time for cinematographers to have...
4 Ways to Share your Business Video 

4 Ways to Share your Business Video 

Get your business video out there! You have a brand new, polished video that you’re ready to release to the world. It will drawattention to your business, garner an unprecedented amount of shares and likes, and catapult youto a new realm of success. Now you’re...

As Scott Donaton argued in a recent Co.Create post, “The challenge is clear by now, intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

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