As Scott Donaton argued in a recent Co.Create post, “The challenge is clear by now, intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

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Through the Eyes of the New Guy

Through the Eyes of the New Guy

FlyPress – Authentic Characters It’s officially been a month since I started here at FlyPress and I’ve got to say, it’s not quite what I expected – in the best way.  At FlyPress our tagline is “Authentic Brand Storytelling” and I’m coming...
Braestone – The Power of Sound

Braestone – The Power of Sound

Although most people think of filmmaking as a purely visual craft, any cinematographer will tell you that creating beautiful images is only one part of the job. In fact, legendary director, David lynch once remarked that,  …“films are 50 percent visual and 50...

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